I'm Johanna Hedborg Norrby, a UI/UX designer and UI artist for games currently working on Candy Crush Saga at King.

I'm passionate about bridging design and technology - creating interfaces that are as beautiful as they are functional. I combine polished, game-ready assets with hands-on implementation in Unity, Unreal, and in-house engines.

I enjoy working across the whole pipeline, from wireframes and prototypes to design systems, usability testing, and release. I love learning from people in different disciplines and finding the right balance between visual quality, player needs, and technical constraints.

Outside of work, you’ll find me trying out new recipes, doodling in my sketchbook or escaping into fantasy RPGs.